Keeneland Digital Sales Ring sets 2021 calendar; first sale scheduled March 23

February 11, 2021

LEXINGTON, Ky. – The Keeneland Digital Sales Ring, the stand-alone online auction platform that debuted in 2020, has scheduled seven mixed sales for 2021. The first digital sale is set for March 23, followed by sales in May, June, July, August, October and December (see dates for sales, entry open/close and catalog availability at the conclusion of this release).

Keeneland Digital Sales Ring, the stand-alone online auction platform that debuted in 2020, has scheduled seven mixed sales for 2021. The first digital sale is set for March 23, followed by sales in May, June, July, August, October and December (see dates for sales, entry open/close and catalog availability at the conclusion of this release).

Keeneland developed the Digital Sales Ring together with Kentucky-based technology company Horseco and in 2020 conducted sales in June, October and December. The platform offers Keeneland the flexibility to host small, select online auctions throughout the year in addition to its four major live sales in January, April, September and November. These online auctions also allow sellers the opportunity to take advantage of timely updates in offering racing and breeding stock.

“We are excited to announce the 2021 schedule for the Keeneland Digital Sales Ring, which continues to grow the online market and expand the services Keeneland is able to provide its sales clients,” Keeneland Director of Sales Development Mark Maronde said. “The Digital Sales Ring offers tremendous convenience and flexibility for sellers and buyers, who can fully participate in the auction process and present horses for sale regardless of location.”

“We thank the buyers and consignors who supported the Digital Sales Ring during its launch in 2020,” Keeneland President, CEO and Interim Director of Sales Shannon Arvin said. “Keeneland has always been a leader in Thoroughbred sales and we look forward to employing further enhancements to the online platform and digital catalog.”

On the day of each sale, online bidding will open at 10 a.m. ET and begin to close at 2 p.m.

Click here for more about the Keeneland Digital Sales Ring.

2021 Keeneland Digital Sales Ring Schedule and Important Dates

MonthEntries OpenEntries CloseCatalog is Live on Keenelanddigital.comDate of Sale
MarchMarch 1March 16March 18March 23
MayMay 1May 18May 20May 25
JuneMay 26June 22June 24June 29
JulyJune 30July 20July 22July 27
AugustJuly 28Aug. 24Aug. 26Aug. 31
OctoberOct. 1Oct. 19Oct. 21Oct. 26
DecemberDec. 1Dec. 7Dec. 9Dec. 14

Keeneland Sales Press Release and Photo

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