Keeneland Catalogs 23 Horses for March Digital Sale

March 19, 2021

LEXINGTON, Ky. – Keeneland has cataloged 23 horses for its March Digital Sale, to be held Tuesday, March 23 as part of Keeneland’s Digital Sales Ring platform. The March Sale catalog is available at

Online bidding opens at 10 a.m. ET on March 23 and will begin to close that day at 2 p.m.

BUYERS – How to Register and Bid

Buyers are encouraged to register for an account in the Keeneland Digital Sales Ring in advance of sale day. In order to log in to the Keeneland Digital Sales Ring, you should register for an account or log in through the Keeneland Sales Portal. Your universal login applies to both the Sales Portal and the Digital Sales Ring.

Step 1: Visit and create an account or log in to your existing Keeneland Sales Portal Account;

Step 2: Upon sign in, click MY ACCOUNT and review your current credit limit. Request credit as needed. We recommend you do this prior to the sale day;

Step 3: Click the DIGITAL SALES RING button in the top right corner to automatically access and participate in the Digital Sale. 

Direct Bid allows you to bid manually as you go.

Max Bid establishes a top price that you are willing to pay for a hip. As the bidding progresses, the software will automatically bid on your behalf as you are outbid up to your maximum.

For more information about the March Sale, contact Dean Roethemeier at, Kyle Wilson at or Chip McGaughey at

The Keeneland Digital Sales Ring has scheduled a total of seven mixed sales for 2021. They will continue in May, June, July, August, October and December.

Keeneland Press Release

Photo: Courtesy of Keeneland

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