Kendra Scott Offers Horseshoe Charm to benefit TAA

September 2, 2020

September 2, 2020 (Lexington, KY): Fashion and lifestyle brand Kendra Scott will offer 50% of proceeds from sales of its Horseshoe Charm to benefit the Thoroughbred Aftercare Alliance Aug. 30 through Nov. 7.

The Horseshoe Charm, which retails for $35, is available in four colors: gold, rose gold, vintage silver, and vintage gold. A versatile piece, the charm has a custom removable bail with a steel spring to ensure durability, and it fits on necklaces, bracelets, and hoop earrings.Customers can shop for the charm online at, where 50% of the proceeds of each charm will be designated to the TAA automatically at checkout.

View or purchase the charm here: Kendra Scott is offering a few purchasing options, which include online, buy online and pick up curbside, or in-store. On each product page, shoppers can select their local store to see if the local store has that style and item in stock. If the item is in stock, shoppers can add it to their shopping bag, select “Store Pickup” with the preferred pickup store in the shopping bag, and check out. Kendra Scott recently partnered with the TAA for a successful two-day 20% giveback event Aug. 28-29 that took place online and at the Kendra Scott store located at The Summit at Fritz Farm near Lexington, Ky.

About the Thoroughbred Aftercare Alliance Based in Lexington, Ky., the Thoroughbred Aftercare Alliance is a 501(c)(3) nonprofit that accredits, inspects, and awards grants to approved aftercare organizations to retrain, re home, and retire Thoroughbreds using industry-wide funding. Along with continued funding from its original partners Breeders’ Cup, The Jockey Club, and Keeneland Association, the TAA is supported by owners, trainers, breeders, racetracks, aftercare professionals, and other industry members.

Since inception in 2012, the TAA has granted more than $17.2 million to accredited aftercare organizations. Currently 74 aftercare organizations supporting approximately 160 facilities across North America hold TAA accreditation. To learn more about the TAA, visit​.

About Kendra Scott, Kendra Scott is a leading fashion accessories brand inspired by the personal experiences,travel and sense of community of its CEO and designer, Kendra Scott. With over 2,000 employees, Kendra Scott has over 108 standalone stores across the US and is sold in premiere retailers and over 600 specialty boutiques worldwide, and boasts a thriving web business. Kendra Scott is known for its kaleidoscope of beautiful accessories as well as the innovative and customizable Color Bar™ experience. As the brand continues to grow, the company remains true to its founding philosophy of “Family, Fashion, Philanthropy” and since 2010, the company has given back well over $30 million to local, national and international causes.

Press Release

@AmWager @jontahnstettin @GulfstreamPark And starts off the daywith a winner.

Ian Meyers @ihmeyers View testimonials