New online marketplace announces that its first auction of many will be for the Kentucky Derby, allowing fans to own a piece of the action before the event
Monument, CO, September 2, 2020 – Fanticipate, an online marketplace that allows athletes, teams, and leagues to offer unique experiences and items for their fans to bid on before an event starts, launches its first auction for the 146th annual Kentucky Derby.
Competitors (sellers) are officially verified through Fanticipate to provide unique and authentic items or experiences desired by the fans (buyers), who are competing to win the fan engagement of a lifetime. This process gives the seller the ability to increase fan loyalty, brand identity, and create a lasting relationship with their fans. Additionally, Fanticipate offers a platform for competitors to create a new revenue stream for themselves, their team, or their favorite charity, giving the competitor complete control over the proceeds. Since the auction takes place ahead of the event itself, fans who win the bid have the rare experience of watching their prized items being used in the event before taking a piece of the action home.
“Fanticipate is excited to launch our online marketplace just in time for the 146th Kentucky Derby, so we can elevate the fan experience in new and novel ways,” said Jim Chiapetta, Co-Founder of Fanticipate. CEO and Co-Founder, Ed Blach, added, “Fanticipate gives fans who have an appetite to compete and be a part of the action, the ability to do so. During a time when there are fewer fans in the stands, this new form of engagement allows spectators to feel the excitement from home, and we look forward to building on this concept for all of our future events.”
Items available through the 146th Kentucky Derby auction include:
- Famed racehorse Tiz the Law’s Horseshoe
- A Zoom call with Jack Knowlton, the Operating Manager of Sackatoga Stable
- Halters worn by 2020 Kentucky Derby competitors and other history making racehorses
Many of the current sellers will be giving back to the community and donating their proceeds to charities, such as Race for Grace and Old Friends Thoroughbred Retirement Farm. All items purchased at the auction have the potential to increase in value based on the outcome of the event, providing unique opportunities for fans to experience high-level events with newfound engagement and increased anticipation. While the Kentucky Derby is Fanticipate’s current live auction, it is only the first of many sporting events that the company will feature, such as hockey and baseball.
For more information on Fanticipate or to view its live auctions, visit: www.fanticipate.com.
About Fanticipate
Fanticipate is a patented model that allows athletes, teams, and leagues to create unique experiences and sell memorabilia that will be used in future events. This unique marketplace allows fans to own a piece of the action by bidding on items from their favorite competitors. Fans who win the auctions then get to watch the event knowing that they will take home a piece of that moment, providing a special opportunity for fans to experience high-level events in a whole new and engaging way.
Media Contact
Brenna Byrne
Uproar PR for Fanticipate
312-607-8117
