Experiential Squared, a Fractional Sports Franchise Ownership Platform, Acquires Stake in Innovative Social Media Agency, Grand Slam Social, to Continue to Enrich Digital Marketing Services in Horse Racing and Beyond
(January 27, 2021) – Grand Slam Social, a top social media agency and Experiential Squared, a fractional sports franchise ownership platform are coming together to enrich social media services for horse racing and equestrian businesses. This unique partnership will enable Grand Slam Social (GSS) to expand resources, add digital capabilities and create employment opportunities for talented professionals who are passionate about horse racing and equestrian sports. Since its inception in 2016, GSS has been run by an all-female team that takes pride in translating ever-changing social media trends into valuable strategies for their horse sport partners in an effort to grow customer base and increase brand awareness.
“Grand Slam Social helped Experiential Squared launch the MyRacehorse brand on social in 2018. Over the last two years, we discovered how closely our values aligned. We love this industry, we’ve built a family around it, and we are dedicated to its growth and progress.” said Shona Rotonodo, Co-Founder of Grand Slam Social, “Our secret sauce has always been combining a passion for horses with decades of experience in social media and digital marketing. With the support of Experiential Squared, we’ll be able to invest in new technology, talent and enhanced digital capabilities that will enable us to continue working in and progressing the industry we love.”
“For Experiential Squared, this partnership is about accelerating the optimal utilization of digital media in the horse racing industry. Horse racing centric businesses are just starting to reap the rewards of shifting their strategies to digital, a trend we see accelerating rapidly over the next few years ” said Michael Behrens, Founder and CEO of Experiential Squared. “As our agency partner for the past two years, GSS has proven to be extremely talented, dedicated, and innovative. We truly believe they have an opportunity to help transform the marketing strategies of hundreds of horse racing businesses not only domestically but abroad. From breeders, to sales companies to betting shops and race tracks, they all can better leverage digital and social to grow their business and we see GSS at the center of it.
As Digital and Social Media Marketing continues to redefine how companies tell their stories and communicate with customers, the equine industry is faced with an opportunity to further embrace this trend. The newly formed partnership with Experiential Squared allows Grand Slam Social to be on the forefront of these efforts, enriching marketing services for niche sports while focusing on client ROI.
Grand Slam Social Press Release