Official Brain Health Partner of Breeders’ Cup World Championships Named Title Partner of Prevagen Breeders’ Cup Juvenile Turf
Breeders’ Cup Press Release
LEXINGTON, Ky.— Breeders’ Cup Limited today announced Prevagen as the official brain health partner of the Breeders’ Cup World Championships and title partner of the Prevagen Breeders’ Cup Juvenile Turf (G1).
Used by millions of consumers in America, Prevagen is an over-the-counter brain health supplement that focuses on improving certain aspects of cognitive function.
Prevagen will also partner with Breeders’ Cup in “Memorable Moments presented by Prevagen,” a televised series of vignettes highlighting the remarkable Thoroughbred racing history that has been made since the first running of the Breeders’ Cup World Championships in 1984. Leading to the 40th running of the World Championships Nov. 3-4 at Santa Anita Park in Arcadia, California, “Memorable Moments presented by Prevagen” will appear during the Breeders’ Cup Challenge Series: Win and You’re In broadcasts on NBC, FOX, and CNBC. The new vignettes will also be featured during USA Network’s coverage of the Nov. 3 Future Stars Friday program at the World Championships and will appear during the NBC and Peacock coverage of the Nov. 4 Breeders’ Cup Saturday program.
“We are delighted to welcome Prevagen, one of America’s most dynamic brain health support providers, as an official partner of this year’s World Championships,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited. “Prevagen’s commitment to the name-in-title partnership of the Breeders’ Cup Juvenile Turf, and their support of our historic 40th running celebration through the Memorable Moments campaign, are great ways to kick off this new partnership.”
The $1 million Prevagen Breeders’ Cup Juvenile Turf (G1) wraps up the action on the Nov. 3 program of races as the world’s best 2-year-olds compete for top honors at the Breeders’ Cup World Championships.
“As a proud partner of memorable moments, Prevagen is thrilled to join in on the excitement around the Breeders Cup,” said Tom Dvorak, Vice President of Sales & Marketing at Quincy Bioscience. “Through our sponsorship, we will work together to highlight some of the most memorable and iconic moments in the sport’s history.”
