Breeders’ Cup Announces Partnership Extension With FanDuel

March 22, 2023

FanDuel Renews as Official Wagering Partner of the Breeders’ Cup World Championships

Breeders’ Cup Press Release

LEXINGTON, Ky.— The FanDuel Group, home of FanDuel Sportsbook, FanDuel Racing, FanDuel TV, and TVG.com, and Breeders’ Cup Limited have reached a multi-year agreement to extend FanDuel’s status as the Official Wagering Partner of the Breeders’ Cup World Championships.

FanDuel will retain its status as the Official ADW Partner, Official Sports Wagering Partner, Official Fantasy Sports Partner, and Official Mobile Casino Partner of the Breeders’ Cup. With the 2023 renewal of the World Championships set for Nov. 3-4 at iconic Santa Anita Park in Arcadia, California, FanDuel will continue to serve as title partner of the $2 million FanDuel Breeders’ Cup Juvenile (G1) and the $2 million FanDuel Breeders’ Cup Mile (G1) at Santa Anita Park. This agreement will continue at Del Mar for the 2024 Championships.

“FanDuel is one of the most innovative online wagering companies in the world,” said Drew Fleming, President and CEO of the Breeders’ Cup. “We’re delighted to be extending and strengthening our partnership with them and appreciate their continued investment in Thoroughbred racing in the United States. The exposure FanDuel has given to the Breeders’ Cup has been critical to the growth of our organization and the Thoroughbred industry at large.”

In December, FanDuel became the first U.S. sportsbook to create a single account/single wallet for both parimutuel wagering on horse racing and sports betting. Prior to this innovation, customers were required to open and maintain separate wagering accounts.

“By integrating and prominently promoting racing as part of its market-leading sports betting platform, FanDuel will further enable the Breeders’ Cup to grow its reach to new audiences,” said Fleming.

FanDuel TV will continue to produce and broadcast The Breeders’ Cup Players’ Show, a popular, live wagering-focused telecast of the World Championships, in addition to its coverage of key Breeders’ Cup Challenge races and other special programming in the run-up to the Championships.

“The Breeders’ Cup represents the pinnacle of international racing and we are looking forward to continuing our partnership,” said Andrew Moore, General Manager of Racing for the FanDuel Group. “The FanDuel Group is committed to investing in and growing the audience for horse racing and our partnership with the Breeders’ Cup is a lynchpin of that commitment.”

Great article by @Pastthewire

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