DEL MAR, Calif.— Just like every good movie deserves a trilogy, every successful fundraiser needs another round. California Retirement Management Account (CARMA) is revamping its summer online fundraiser which will be live on TVG on Saturday, August 20th – sharing the Del Mar Oaks Day coverage.
Heartwarming and uplifting stories of Thoroughbred aftercare will be shared on CARMA’s Facebook, Instagram and Twitter accounts throughout the month of August and all-day August 20th. The good times will continue on TVG with even more air time this year, which will include delightful and inspiring stories of retired racehorses thriving in their second careers as well as insights on Thoroughbred aftercare.
“CARMAthon has been a huge win for us, especially given the circumstances surrounding the pandemic,” said Billy Koch, CARMA President and Founder and Managing Partner of Little Red Feather Racing. “The racing industry has really stepped up to support Thoroughbred aftercare and we’re hoping to see the same enthusiasm this year as well.”
The fundraiser hopes to generate around $150,000 in online donations from the racing industry and equine enthusiasts through CARMA’s website. The donations will help fund its grant program, which assists more than 20 thoroughbred aftercare charities, as well as support other initiatives serving the organization’s mission.
“The last two years of CARMAthon marked an outpouring of unprecedented support from the racing community for aftercare. We couldn’t be more pleased with how this event has evolved and we’re proud to bring it back for round three,” said CARMA Executive Director, Lucinda Lovitt. “We expect another successful year as we continue to rally awareness and support to assist our big-hearted athletes onto their second careers.”
Everyone who loves retired racehorses is encouraged to help by making a donation to the campaign, and to share pictures of their off-track-Thoroughbred on social media using #CARMAthon.
Donations for CARMAthon can be made on the CARMA website starting Thursday, August 4th and can continue through Saturday, August 20th. For more information visit CARMA4horses.org or contact Lucinda Lovitt at (626) 574-6622 or firstname.lastname@example.org.
About California Retirement Management Account
CARMA (California Retirement Management Account) is a charitable 501 (c)(3) organization formed to assist Thoroughbred rehabilitation and retirement organizations that facilitate the care and retraining of horses who raced in California and whose racing careers have ended. CARMA ensures the racehorses have retirement options by managing and disbursing funds to qualified retirement facilities caring for such horses.
DMTC Press Release
Photo: CARMA logo