Breeders’ Cup Launches New Digital Series Highlighting International Challenge Series

July 7, 2022

LEXINGTON, Ky. — The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, launches the first episode of a monthly digital series, Breeders’ Cup Challenge Rundown with Rosie, highlighting the best races from around the world that are part of the Breeders’ Cup Challenge Series: Win and You’re In. The first episode is available now on the Breeders’ Cup Facebook and YouTube pages, and World Horse Racing’s social platforms. The new series, produced and promoted by World Horse Racing (WHR), will run from July through November, with a final episode produced at Keeneland Race Course previewing the 2022 Breeders’ Cup World Championships, Nov. 4 and 5. New episodes will be released at the beginning of each month.

Host Rosie Tapner will introduce the top performances from prior Challenge Series races, as well as identify unique storylines based around the Thoroughbred athletes and their connections. The show will take place in various locations, connecting that particular episode and key international contenders that are being aimed at the 2022 Breeders’ Cup World Championships.

“We are delighted to partner with World Horse Racing to bring international racing fans a lot closer to the Breeders’ Cup Challenge Series, and tell the fascinating stories of the people behind these great horses as they are being prepared for this year’s World Championships,” said Justin McDonald, Breeders’ Cup Chief Marketing Officer. “Among our highest priorities each year is to expand the global reach of the Breeders’ Cup, and we look forward to doing that with this new series.”

“World Horse Racing is delighted to be teaming up with Breeders’ Cup to create, produce, publish and distribute this new series and amplify the World Championships,” said Geoffrey Riddle, Editorial and Brand Director of World Horse Racing.  “With 82 races in 11 countries, the Challenge Series has something for everybody around the world, and Rosie Tapner is an exciting new talent who will resonate worldwide. Our organization was set up in 2018 to grow a global audience, and this show promises to bring the best of horse racing to new frontiers in the lead-up to Keeneland in November.”

The Breeders’ Cup Challenge Series, now in its 15th year, will be hosted at many of the world’s premier racetracks in Argentina, Brazil, Canada, Chile, England, France, Ireland, Japan, Peru, South Africa, and the United States. While the show will have a strong international focus, it will also highlight the domestic Challenge Series races. Last year, 40 Breeders’ Cup Challenge winners competed in the World Championships at Del Mar, including five Championship race winners: Knicks Go, $6 million Longines Breeders’ Cup Classic (G1); Yibir (GB), $4 million Longines Breeders’ Cup Turf (G1); Ce Ce, $1 million Breeders’ Cup Filly & Mare Sprint (G1); Echo Zulu, $2 million NetJets Breeders’ Cup Juvenile Fillies (G1) and Corniche, $2 million TVG Breeders’ Cup Juvenile presented by Thoroughbred Aftercare Alliance (G1).

Breeders’ Cup Press Release

Photo: Breeders’ Cup 2022 Logo

@jonathanstettin What a surprise….thank you—- thank you….I can say I was part of history.

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