Day Chaser Designated as Exclusive Partner in Ready-To-Drink Cocktails Category and Title Partner of the Apron at the Breeders’ Cup World Championships
LEXINGTON, Ky. — Breeders’ Cup Limited and Day Chaser today announced an agreement to make the ready-to-drink, spirit-based canned cocktail brand an official partner of the Breeders’ Cup World Championships taking place Nov. 4 and 5, 2022 at Keeneland Race Course in Lexington, Kentucky.
The agreement makes Day Chaser the Breeders’ Cup World Championships’ exclusive category partner in ready-to-drink cocktails and provides Day Chaser with an array of branding and community engagement opportunities at Keeneland during this year’s World Championships. A variety of Day Chaser canned cocktails will be available at the World Championships and at all official Breeders’ Cup events.
“Day Chaser is the perfect partner to add to the fun, exciting experience of attending the Breeders’ Cup World Championships,” said Drew Fleming, Breeders’ Cup President and CEO. “We’re proud to work with partners like Day Chaser who not only help us ensure a best-in- class experience for our guests, but also share our commitment to actively engaging with the local Lexington community in the leadup to the 2022 World Championships.”
“We’re excited to partner with the Breeders’ Cup World Championships, and there’s no better way to enjoy the races at Keeneland this year than with a Day Chaser in hand. We look forward to activating our award-winning brand throughout the track and at all official World Championships events leading up to the main event in November,” says David Mandler of Northeast Drinks Group, parent company of Day Chaser.
Day Chaser will be the title partner of “The Apron” area adjacent to the race track and the grandstand at the 2022 Breeders’ Cup World Championships. Additionally, Day Chaser will be featured prominently in point-of-sale and on-site signage at the 2022 Breeders’ Cup World Championships, and will be highlighted across Breeders’ Cup’s television, social and digital communications channels during the 2022 Breeders’ Cup Challenge Series races and during the World Championships.
The 39th running of the Breeders’ Cup World Championships, one of Thoroughbred racing’s most prestigious international events, will be televised live by NBC Sports. Tickets for the 2022 Breeders’ Cup World Championships are on sale now at BreedersCup.com/Tickets.
Breeders’ Cup Press Release
