Expansive, Multi-Year deal with World Championships to be available via ITV, Sky Sports Racing and Racing TV
LEXINGTON, Ky.—Breeders’ Cup today announced multi-year agreements with ITV, Sky Sports Racing and Racing TV to continue their live broadcast coverage of the Breeders’ Cup World Championships in the U.K. and Ireland. The networks will deliver live television and digital broadcast coverage of the World Championships.
“The Breeders’ Cup World Championships is a premier international event and we’re delighted that fans in the U.K. and Ireland will once again be able to watch the most talented horses, jockeys and trainers in the world compete during our two days of championship racing,” said Breeders’ Cup President and CEO Drew Fleming. “ITV, Sky Sports Racing and Racing TV have been terrific partners and we are pleased to extend our agreements to provide world-class coverage of the Breeders’ Cup to fans in the U.K. and Ireland.”
Breeders’ Cup will continue to enjoy unprecedented exposure via ITV – the biggest commercial broadcast network in the U.K. and the home of terrestrial horse racing. As part of the multi- year agreement, ITV will provide world-class coverage of the two-day World Championships, airing all 14 Championship races live on ITV channels, including ITV, ITV3 and ITV4. Broadcast coverage times will be announced at a later date.
ITV will also work alongside Breeders’ Cup to offer a consumer competition in which winners will receive a once-in-a-lifetime trip for two to the World Championships, including premium tickets and access to the Breeders’ Cup, airfare, hotel accommodations and transportation.
“After the success of last year’s event, ITV are delighted to again bring the Breeders’ Cup to a UK terrestrial audience,” said Niall Sloane, Director of Sport, ITV. “It’s a great culmination to the flat season and a truly global event.”
Sky Sports Racing
Sky Sports Racing will continue its long-standing partnership with the Breeders’ Cup and provide live coverage of all 14 Breeders’ Cup World Championships races. Sky Sports will utilize the acclaimed NBC Sports-produced world feed during its coverage, supplemented by Sky Sports Racing talent on-site at host venues for interviews and reporting.
Alongside the live television broadcast, extensive digital coverage and promotion of the Breeders’ Cup World Championships will be available on attheraces.com – the U.K. and Ireland’s largest racing website – and via the skysports.com network.
“We are delighted to extend once again our long-term partnership with Breeders’ Cup Ltd.,” said Sky Sports Racing Chief Executive Matt Imi. “Sky Sports Racing is the home of US racing coverage here in the UK and Ireland, and on our digital channels we look forward to building on last year’s NTRA Eclipse Award winning Breeders’ Cup content.”
Racing TV, which broadcasts 90% of all Graded and Group races in the U.K. and Ireland, has extended its rights to broadcast the Breeders’ Cup World Championships. Racing TV has also committed to a full, innovative marketing plan to support its coverage of the event across its broadcast and digital platforms on racingtv.com and social media, which number more than 500,000 followers.
Martin Stevenson, CEO of Racecourse Media Group, parent company of Racing TV, said: “We are delighted to team up again with Drew and his team in producing and presenting first-rate, live coverage of the Breeders’ Cup and 11 of the 16 Breeders’ Cup “Win and You’re in” Challenge races in the U.K. and Ireland which will be live on Racing TV. We look forward to telling the Breeders’ Cup stories from these races, in addition to relaying all the latest news, comment and features, via our innovative and engaging television, digital and marketing channels, in the build-up to Keeneland in November.”
Limited tickets for the 2022 Breeders’ Cup World Championships at Keeneland Race Course in Lexington, Ky. are still available. Please visit BreedersCup.com/tickets for more information.
Breeders’ Cup News Release