The BloodHorse — From Print to Digital Masterpiece

November 14, 2019

The BloodHorse Magazine has been the gold standard of Thoroughbred industry publications for a century. At the turn of the millennium, The BloodHorse became the standard for online readers with their informative and easily navigable website.

In 1916, the first Kentucky Thoroughbred Horse Association Bulletin was posted – Volume 1, Number 1 was published August 1, 1916 by the Kentucky Thoroughbred Horse Association to serve a small community of breeders. The Bulletin was renamed The BloodHorse and taken to a weekly frequency in 1929 and expanded to serve a global audience. The first issue of the public The BloodHorse was published May 11, 1929 and held Blue Larkspur as the cover image.

In 1935 BloodHorse was purchased by the American Thoroughbred Breeders Association. From 1961 to 2015, it was owned by the Thoroughbred Owners and Breeders Association, a non-profit organization that promotes Thoroughbred racing and breeding. In 2015, The Jockey Club purchased a majority share in the publication.

In its online form, BloodHorse offers readers instant access to race reporting, comprehensive analysis, events, trends, debate, farm management, pedigrees, people, profiles, medication issues, investigative reports, and breeding news and information, and anything newsworthy and important to the racing and breeding industry.

In August 2015 Blood-Horse Daily was launched, the content is available free on an app, by email subscription or downloadable from the website. BloodHorse Daily provides the Thoroughbred professional daily news, analysis, race entries, and results. Available as a mobile application and a PDF emailed to you in a daily newsletter, BloodHorse Daily provides a recap of the previous day and an all-important look at the day ahead.

BloodHorse also offers a tablet edition on its website. Each issue of the BloodHorse Tablet Edition contains the same content found in the print magazine, but has added enhancements like videos, slideshows, and other interactive media. Each issue is available online days before the print version would arrive in the mail, making the tablet edition the perfect choice for subscribers who want faster delivery.

You can also find equine titles, DVDs, art, single issues, Thoroughbred sales guides, professional products and more at the official store of BloodHorse on the website. In addition, you can purchase any of the high-quality photos from the pages of BloodHorse magazine in a variety of sizes, framed or unframed. You can even turn a photo into a special gift or keepsake.

BloodHorse website also offers the Stallion Register, Auction Edge and True Nicks keeping true to its roots as a bloodstock publication. An online directory of more than 2,700 Thoroughbred stallions, Stallion Register online is your one stop resource for making breeding decisions. Available in print or digital editions, BloodHorse Auction Edge is a comprehensive collection of statistical data to help you determine a sale horse’s potential, including EXCLUSIVE TrueNicks, Equibase Speed Figures, Thoro-Graph Ratings and more. Developed in partnership with Pedigree Research, LLC., TrueNicks system measures the true opportunity of sire and broodmare sire crosses. Unlike other nicking products and services, TrueNicks ratings are continually recalculated to reflect the latest Thoroughbred racing results.

BloodHorse Source gives readers Easy access to search more than 40,000 industry listings. A valuable resource for new products, services, and people in the industry, this service is absolutely free. Each year, BloodHorse produces several professional reference guides to assist industry professionals, including Nicks, Sires, Auctions, and other special products designed to provide important statistical information.

The BloodHorse website offers fans and horsemen of every level access to complete information and images from historical and current events in Thoroughbred racing and breeding. In addition, readers can also keep up-to-date with BloodHorse on social media through Facebook, Twitter, Instagram, YouTube and Pinterest. Welcome to BloodHorse 21st Century.

@jonathanstettin, Thank you so much! You are all class!

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