TORONTO, August 19, 2021 – Ahead of Canada’s most prestigious and historic horse race, The Queen’s Plate, Woodbine Entertainment is simplifying wagering on the sport by launching the innovative Dark Horse Bets app.
Dark Horse Bets App is the easiest horse betting mobile application for new fans looking to experience the rush of horse racing. Using a new and intuitive app design to help new users make their first bet, Dark Horse Bets App also provides in-app coaching and new AI-powered stats that help you get up to speed and make picks with confidence.
“Horse racing is positioned well for today’s younger generation as it’s the original ‘social sport’ with fast-paced, two minutes of action in spurts,” said Jim Lawson, CEO, Woodbine Entertainment. “However, the wagering experience for new fans hasn’t been simplified through innovation well enough – until now.
“Dark Horse Bets was developed with today’s sports bettor in mind and has a very intuitive mobile first experience that gives new fans the confidence to get started wagering on horse racing. It is perfectly suited for the multi-screen generation and lifestyle with its simplicity and the thrill of racing in the palm of your hand.”
The first version of Dark Horse was launched in 2020 and used as an opportunity to collect real time data and user feedback. Leveraging the insights from that period, Woodbine Entertainment has spent the last several months modifying the app to reflect what customers want.
“Listening to feedback and analyzing data over the past year has been a big part of our strategy to deliver an app that will resonate with customers and make it easy and fun for them to use,” said Lawson.
The app can be downloaded for Apple or Android devices at DarkHorseBets.com. Dark Horse Bets is also available in the Apple App Store.
Users can play for fun with virtual coins or turn up the thrills and join the real action by playing with real money. The heart-pounding action can be experienced immediately through a user’s mobile device with live streaming of the races.
As part of the Dark Horse Betts App re-launch, new users will receive a free $30 cash deposit when signing up for an account. (Limited time offer).
To celebrate the upcoming Queen’s Plate, users that wager on this Sunday’s (August 22) big race through Dark Horse Bets will be automatically entered for a chance to win $1,000.
Woodbine Press Release
Photo: by Michael Burns
