Maryland Jockey Club Continues To Support Local Businesses Through Return Of “Preak Weeks”
Participating businesses reward lucky patrons with “Ultimate Preakness Experience” and receive proceeds from ticket sales leading up to Preakness 149
1/ST/MJC Press Release
BALTIMORE, Md. –1/ST and The Maryland Jockey Club today announced the return of its Preak Weeks initiative in partnership with Heidi Klotzman of HeidnSeek Entertainment. Introduced in 2023, Preak Weeks shines a spotlight on Baltimore-based businesses in the lead up to the legendary Preakness.
Each day, from April 26 through May 17, one of 22 participating businesses will give away to a lucky set of customers the “Ultimate Preakness Experience,” a four-pack of tickets to Preakness 149 that includes access to this year’s Preakness Live festivities. In addition, each participating business will receive a custom QR code for Preakness 149 ticket sales at 10% off and will receive 10% of all proceeds made through their individual code.
“Following the success of last year’s Preak Weeks, we are thrilled to continue supporting these independent – and often small, BIPOC- and women-owned – businesses,” said Audra Madison, Director of Marketing, The Maryland Jockey Club. “This year, participating business owners will also receive tickets to experience Preakness, many for the first time, deepening their connection to this iconic event.”
The public is encouraged to patronize the establishments – ranging from restaurants and cafes to boutiques, services and community organizations – throughout the three-week promotion, both as a show of support to Baltimore-based businesses and for a chance to win or purchase their tickets through the custom QR codes. No purchase is necessary to win the tickets.
The businesses participating in the second-annual Preak Weeks, including six returning from last year’s inaugural initiative (designated with an *), are:
- Art of Balance Wellness Spa (Federal Hill)*
- Baja Tap (Fells Point)
- Black Acres Roastery (Station North)*
- Blk Swan (Harbor East)
- Christopher Schafer Clothier (Canton)*
- Citron Restaurant (Pikesville)
- DIFFERENTREGARD (Mt. Vernon)
- Greedy Reads (Fells Point)
- Jody Davis Designs (Downtown)
- Katwalk Boutique (Fells Point)
- LifeMed Institute (Timonium)
- Nick’s Fish House (Baltimore Peninsula)
- NOLA Seafood & Spirits (Federal Hill)*
- Prima Dopa Cucina & Cocktail House (Fells Point)
- Prim & Proper (Downtown)
- Reginald F. Lewis Museum (Downtown)*
- Sassanova Boutique (Lutherville)
- Self.ish Beauty Spa (Pikesville)
- The Doll House Boutique (Pikesville)
- The QG (Downtown)
- The Urban Oyster (Hampden)
- Vinyl & Pages (Midtown)*
“I am so happy to partner with the Maryland Jockey Club for this year’s Preak Weeks,” said Heidi Klotzman. “This initiative celebrates the spirit of Preakness and highlights some of the vibrant local businesses that make Baltimore unique.”
All participating businesses, and access to their websites for additional details, can be found online starting today at: https://www.preakness.com/preakweeks. The participating business of the day will be prominently featured on the Preak Weeks homepage. A full calendar of the promotion, noting which business will be highlighted and giving away tickets on which day, can also be found on the site.
In raising awareness of local businesses and giving back proceeds from Preakness 149 ticket sales, the Baltimore 1/ST campaign, launched in 2022 championing the event’s hometown connection, highlights entrepreneurial and cultural excellence. Projects like Preak Weeks, celebrate Baltimore’s diverse and enterprising spirit.
