Ky. Derby 150 Lineup Of Partnerships And Experiences 

Coady Media/Churchill Downs photo

For the Historic 150^th Running of the Kentucky Derby at Churchill Downs

Signature Partners Feature Woodford Reserve, Longines, Ford, SAP, TwinSpires

New Partners Include Sports Illustrated, The Unwell Network, PopCorners, Q Mixers, Tractor Beverage Co.; Renewals Include Longines, vineyard vines, Kroger

Churchill Downs Press Release

LOUISVILLE, Ky. – Churchill Downs Racetrack (“Churchill Downs”) announced today official partnerships and brand experiences to enhance the milestone 150^th Kentucky Derby Week. 

Woodford Reserve and Sports Illustrated Sponsor New Luxury Clubs

The Woodford Reserve Paddock Club and Sports Illustrated’s Club SI are both an equine enthusiast’s dream with the clubs flanking each side of the newly renovated $200M paddock. For the first time ever, the Woodford Reserve Paddock Club offers guests access to the paddock circling ring via an exclusive underground tunnel. Club SI will feature Sports Illustrated editorial features and historic images. Both clubs offer views directly into the back of the paddock stalls from inside the club and access to view each race railside.

Ford Motor Company

• Ford Motor Company will be hosting an onsite sweepstakes where one lucky fan will win a Ford vehicle of their choice in gas, hybrid, or electric. Guests can enter for a chance to win at Ford’s Paddock or Clubhouse Gate activations.

Longines Watch Boutique in Turf Club

• Longines will feature for the first time a boutique in the Turf Club where the limited edition 150^th Kentucky Derby Mini DolceVita timepiece will be showcased. 

Woodford Reserve Paddock Plaza features Brown-Forman Bar, PopCorners and Fashion Brands

• Brown-Forman brands will serve classic Derby cocktails including the Old ForesterMint Julep, Woodford Reserve Spire, Herradura Tequila Horseshoe Margarita andFinlandia Oaks Lily®

• Pop-up boutique experiences will feature Derby-inspired fashion by Aviator Nation, Radley London, Brackish, Roots and Jones, and Fanatics.

• PopCorners will debut with a 1920s speakeasy-themed activation while serving PopCorners samples and offering chances to win prizes.  

• Jackson Family Wines and LaCrema, White Claw and vineyard vines will continue to host fan activations and photo opportunities.

Tractor Beverage Company Debuts in First Turn Club

• Tractor Beverage Company will provide guests with a variety of unique flavors of Tractor’s certified organic beverages and ‘mocktails’ while capturing the moment in front of their greenscape photo opportunity. 

Infield Experiences feature The Unwell Network, TwinSpires.com, Q Mixers, Army, and Boot Barn

• The Unwell Network will host a fan experience featuring a live interview between Call Her Daddy host, Alex Cooper and Hot Mess host, Alix Earle.

• TwinSpires.com will offer an elevated infield experience for players. Amenities will include a big-screen television viewing area, product support and player services, a 360-degree photo booth, and complimentary Derby 150 contender buttons.

• The US Army Golden Knights skydiving specialists will parachute into Churchill Downs prior to Wynonna Judd’s performance of the national anthem. In addition, the U.S. Army will host a 360-degree interactive photo booth at their infield activation.
• Q Mixers will debut a Cocktail Club featuring a cocktail experience with an extensive menu of premium serves. 

• Boot Barn will offer customizable cowboy hat branding for select ticketed guests in the Infield Turf Bleachers.

• Old Forester, White Claw, Red Bull and Aviator Nation will continue to host fan activations and photo opportunities.

“Churchill Downs and the Kentucky Derby sit at a unique crossroads of entertainment, sports and fashion with a global audience both in viewership and onsite guests,” said Casey Ramage, Vice President of Marketing & Partnerships, “We are proud to partner with these world-class brands and appreciate their creativity in creating distinctive memories for our fans.” 

Official Kentucky Derby merchandise and accessories are available online at www.KentuckyDerbyStore.com and to learn more about this year’s race, please visit www.KentuckyDerby.com.