Ballard Designs® Will Outfit Trophy Lounge, Breakfast Settings at the 2023 Breeders’ Cup World Championships at Santa Anita Park
Breeders’ Cup Press Release
ARCADIA, Calif. ― Breeders’ Cup Limited today announced an exciting new collaboration with Ballard Designs®, which will outfit the Trophy Lounge and breakfast area settings at the 2023 Breeders’ Cup World Championships.
Beautifully curated lounge offerings have become synonymous with the Breeders’ Cup, which will celebrate its 40th running Nov. 3-4 at Santa Anita Park in Arcadia, California.
Also celebrating their 40th anniversary, Ballard Designs® offers a variety of high-quality furnishings and decorations to make any space feel elevated. Ballard has 18 retail locations across the United States and are continuing to expand.
Breeders’ Cup Ambassador Carson Kressley, the television personality and designer best known for his role on the Bravo’s original “Queer Eye for the Straight Guy” series, collaborates with Ballard and teamed with the furniture and home décor company to redesign two entertaining spaces in his Pennsylvania farmhouse. Kressley will curate the layout of the Ballard sections and settings on site at Santa Anita Park.
“We’re excited to be sharing our furniture and décor with this year’s select crowd at the Breeders’ Cup,” said Dominic Milanese, Vice President of Retail at Ballard Designs®. “Big shout-out to Carson Kressley for curating the look – guests are going to find it comfortable and fun. These luxe lounges will give everyone a chance to see first-hand what Ballard offers in anticipation of our first California retail store opening next year in San Diego!”
Spaces curated by Ballard can be found in the seven lounge settings at the Top of the Stretch for VIP participants enjoying breakfast during the morning works Monday through Thursday of Breeders’ Cup week. Their furnishings will also be featured in the Trophy Lounge, reserved for Breeders’ Cup Ambassadors and Celebrities on Friday and Saturday of Breeders’ Cup week.
“We are excited to work with Ballard Designs to provide a stylish and unique touch to both our VIP lounges and breakfast area for this upcoming Breeders’ Cup,” said Heather Higgins, Senior Vice President of Corporate Partnerships for Breeders’ Cup Limited. “Special thanks to Carson Kressley for making an introduction our VIP guests are sure to enjoy.”
In addition to being a go-to source for those looking to design an elite space at home, Ballard Designs® also provides advice from experts and guest appearances from top style makers and home fashion editors on their podcast and blog at BallardDesigns.com. They also provide free online and in-store design consultations.
ABOUT BALLARD DESIGNS
Since 1982, Ballard Designs® has offered a unique curation of home furnishings and décor from all periods and provenance. Its designers travel the world for inspiration, translating the latest trends in fashion, color and style into finely crafted products not found anywhere else. Ballard Designs is part of Qurate Retail Group℠ which includes QVC®, HSN®, Frontgate®, Garnet Hill® and Grandin Road®
