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Breeders’ Cup Launches Text-To-Donate Program In Support Of Thoroughbred Aftercare Alliance
$10,000 Match Planned by Breeders’ Cup Limited in Lead-Up to Nov. 1-2 World Championships at Del Mar Thoroughbred Club
Breeders’ Cup Release
LEXINGTON, Ky.—Breeders’ Cup Limited today announced the launch of a text-to-donate program that benefits Thoroughbred aftercare in the lead-up to the 2024 Breeders’ Cup World Championships Nov. 1-2 at Del Mar Thoroughbred Club. Breeders’ Cup will match up to $10,000 to support the program.
Beginning Oct. 24, by texting BC4TAA to 56651, patrons will donate directly to the 501(c)(3) nonprofit Thoroughbred Aftercare Alliance, the official aftercare partner of the Breeders’ Cup World Championships. The Thoroughbred Aftercare Alliance accredits, inspects, and awards grants to approved aftercare organizations to retrain, retire, and rehome Thoroughbreds using industry-wide funding. Since 2012, Thoroughbred Aftercare Alliance has granted more than $31.9 million to accredited aftercare organizations and 16,500 Thoroughbreds have been retrained, rehomed, or retired by accredited organizations. Currently, 84 organizations with approximately 172 facilities hold Thoroughbred Aftercare Alliance accreditation.
“Breeders’ Cup is very pleased to launch this program to support Thoroughbred aftercare during this year’s World Championships,” said Stefanie Palmieri, Vice President of Events for Breeders’ Cup Limited. “By inspiring others to give, this campaign will support the Thoroughbred Aftercare Alliance in the vital work they do for our equine athletes.”
“As the official aftercare partner of the Breeders’ Cup, Thoroughbred Aftercare Alliance is thrilled to be the beneficiary of their new Text-to-Give fundraising campaign this year,” said Jeffrey Bloom, President of the Thoroughbred Aftercare Alliance. “This campaign offers a terrific opportunity for race fans and participants to actively support aftercare and our mission of facilitating new careers and homes for Thoroughbreds after racing.”
