Breeders’ Cup and PikPok Launch Custom Gaming Experience Tied to 2020 World Championships

October 31, 2020

LEXINGTON, Ky. (Oct. 31, 2020) – The Breeders’ Cup, one of Thoroughbred racing’s most prestigious international events, and leading video games publisher PikPok® today announce a special in-game event for Rival Stars Horse Racing, a virtual horse racing management simulator, tied to the 2020 Breeders’ Cup World Championships, the season-defining two-day racing event running at Keeneland Race Course in Lexington, Ky. on November 6 and 7.

Between November 6 and 8, players of Rival Stars Horse Racing will be invited to enjoy an exciting in-game version of the legendary Longines Breeders’ Cup Classic, the culminating and richest race of the two-day World Championships, where they will have a chance to compete for unique in-game rewards, including exclusive Breeders’ Cup tack. The promotion will mark the culmination of a dynamic 9-race series that plays out within the traditional version of Rival Stars Horse Racing, the best-in-class video game that grants players a glimpse into holistic horse management. By enabling players to act as a breeder, trainer, manager and jockey, and through cutting-edge motion-captured animations and true-to-life commentary, the distinguished digital experience invites players to explore the fantasy and strategy of horse ownership and management alongside the thrill and thunder of racing on legendary tracks from around the world.

“There is so much passion, knowledge, and skill that goes into raising and racing horses. Capturing that lifestyle and translating it into an authentic mobile experience was our ambitious goal with this game,” said Mario Wynands, Managing Director of PikPok. “We hope players see the love for horses that has gone into this game and enjoy breeding, owning, and training their own horses as well as celebrating them reaching their full potential.”

“Widely touted as one of the best horse racing games available, Rival Stars Horse Racing provides the perfect platform for racing fans to come together and experience the thrills of the Breeders’ Cup World Championships,” said Justin McDonald, Senior Vice President of Marketing at Breeders’ Cup. “We’re excited to give players this fun and interactive opportunity to compete in their very own Longines Breeders’ Cup Classic, and we thank our partners at PikPok for making it possible.”

Rival Stars Horse Racing is free to play on Google Play and the App Store and available to purchase for PC and Mac on Steam. For more information on Rival Stars Horse Racing, please visit rivalstarshorseracing.com.

The 37th annual Breeders’ Cup World Championships is scheduled to be run on Nov. 6-7 at Keeneland Race Course at Lexington, Ky. The event will be broadcast live on NBC and NBCSN. To learn more about the event, please visit BreedersCup.com/2020.

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