Star Jockey Cedillo to be face of 1/ST BET & Xpressbet advertising, promo campaigns and more
Washington, Pa.– 1/ST TECHNOLOGY is excited to announce its newest brand ambassador, leading jockey Abel Cedillo. 1/ST TECHNOLOGY’s signature product, 1/ST BET, the official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, will leverage Cedillo in promotional and advertising campaigns, and Cedillo will represent 1/ST BET while riding in races throughout Southern California.
Cedillo, the leading rider during Del Mar’s 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.
“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel’s home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport’s superstar riders.”
1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:
• ‘Win When Abel Wins’ Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
• Exclusive pre-race interviews with Cedillo prior to marquee events
• Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
• Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising
“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I’m proud to represent their brand.”
1/ST supports many of horse racing’s leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen’s Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).
For more information, visit https://www.1st.com/bet.
Santa Anita-1/ST Press Release
Photo: Abel Cedillo (Santa Anita)
